HCG CCK Cancer Centre
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HCG CCK Cancer Centre

There is still a shortage of cancer diagnostic and treatment equipment in Africa.


Healthcare Global Enterprises Ltd, a leading oncology chain in India, launched Elekta’s Versa HD™. This is designed to treat a broad spectrum of cancers, and it is the first one in Sub-Saharan Africa.


Our Solution


  • We organised the press launch strategy and event for the new equipment.
  • Devised and secured strategic media opportunities for senior HCG executives to raise awareness of the Cancer Centre.


The Impact


  • Attracted the key media and generated over 20 stories in tier 1 local media.