It is estimated that more than 40,000 people are diagnosed with cancer annually in Kenya. Of the new cases, 80% are reported late, and with limited treatment options.
Faraja was founded to provide free information, complementary therapies, and financial support.
Our Solution
- We advised Faraja for +3 years to build share of voice among the public, cancer patients, media, and corporates.
- Built a monthly story flow for distribution across digital and mainstream media.
- Amplified mass-participation events such as national coffee mornings, fundraisers and corporate white-water rafting.
The Impact
- Helped drive 50% increase in foot fall to Cancer Centres.
- Supported raising of US$ 1 million medical support fund.
Awards
- 2016 PRSK Not for Profit Award
- 2017 African Not for Profit SABRE.