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    • Faraja
    57623
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    Faraja

    It is estimated that more than 40,000 people are diagnosed with cancer annually in Kenya. Of the new cases, 80% are reported late, and with limited treatment options.

     

    Faraja was founded to provide free information, complementary therapies, and financial support.

     

    Our Solution

     

    • We advised Faraja for +3 years to build share of voice among the public, cancer patients, media, and corporates.
    • Built a monthly story flow for distribution across digital and mainstream media.
    • Amplified mass-participation events such as national coffee mornings, fundraisers and corporate white-water rafting.

     

    The Impact

     

    • Helped drive 50% increase in foot fall to Cancer Centres.
    • Supported raising of US$ 1 million medical support fund.

     

    Awards

     

    • 2016 PRSK Not for Profit Award
    • 2017 African Not for Profit SABRE.
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