HCG CCK Cancer Centre

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HCG CCK Cancer Centre

There is still a shortage of cancer diagnostic and treatment equipment in Africa.

Healthcare Global Enterprises Ltd, a leading oncology chain in India, launched Elekta’s Versa HD™. This is designed to treat a broad spectrum of cancers, and it is the first one in Sub-Saharan Africa.

Our Solution

We organised the press launch strategy and event for the new equipment.
Devised and secured strategic media opportunities for senior HCG executives to raise awareness of the Cancer Centre.

The Impact

Attracted the key media and generated over 20 stories in tier 1 local media.

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HCG CCK Cancer Centre

There is still a shortage of cancer diagnostic and treatment equipment in Africa.

Healthcare Global Enterprises Ltd, a leading oncology chain in India, launched Elekta’s Versa HD™. This is designed to treat a broad spectrum of cancers, and it is the first one in Sub-Saharan Africa.

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