M-Tiba

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M-Tiba

Nearly half of all healthcare expenditure in Kenya is paid out-of-pocket, which is a burden on millions of people and a serious barrier to accessing treatment.

M-Tiba was looking to scale its new mobile health products for low-income Kenyans and its platform proposition with insurance partners and healthcare providers.

Our Solution

We launched M-TIBA in 2015 through press and digital.
Retained for +5 years to develop 360° campaigns to drive reputation and growth.
Helped spread the word and drive sign-ups with digital influencers, stakeholders, and patients.
Managed campaign across earned, owned, and paid channels..

The Impact

M-TIBA has signed up over 4.7 million users and 3,000 clinics.
Established market-leading digital and social presence.

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M-Tiba

Nearly half of all healthcare expenditure in Kenya is paid out-of-pocket, which is a burden on millions of people and a serious barrier to accessing treatment.

M-Tiba was looking to scale its new mobile health products for low-income Kenyans and its platform proposition with insurance partners and healthcare providers.

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