Lendable
58043
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Lendable

Challenge

In 2017, Lendable was a new entrant in emerging markets financial technology sector, intending to make frontier market consumer and small business debt a competitive asset class.

Our work

  • To support Lendable achieve its goal, we spent considerable time with the founder team to build an investor narrative, create awareness amongst originators and investors, and position Lendable as a thought leader in the fintech and asset finance space. We trained spokespeople and developed a communications framework and process.  
  • We helped them build their brand collateral and digital assets to articulate how their tech-enabled lending platform matched alternative lenders with off-shore investors. We co-authored op-eds on financial inclusion and co-designed and managed two Nairobi meetings, at one of which Lendable launched its asset financing ecosystem for emerging consumers in Africa. These thought leadership-led client acquisition events demonstrated their convening power; Lendable replicated the model in Uganda and Western Africa  

Impact 

  • We were there at the start helping to position Lendable as the leading emerging market credit fund and EM credit as an investment class – as evidenced by the $249 million in funds now deployed, with capital from impact investors like Ceniarth, Three Ridge Capital, and Shinnecock Partners. And we are supporting the launch of their new $500m DFI fund.   
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