EFG Hermes Kenya

EFG Hermes was looking to implement a communications campaign to build awareness and grow revenue within Kenya’s retail public market, using the latest version of the EFG Hermes One App.

In 2018, EFG Hermes established itself as a securities brokerage in Kenya and now commands the highest market share in terms of trade execution for domestic and off-shore institutional investors.

Our Solution

• Levanter is providing sales and marketing advisory for their retail business. We oversee all the planning, management, and execution of their communications strategy.
• Created, and managed the EFG Hermes Kenya communications on their digital platforms.
• The Levanter team designed a 6-month campaign targeting female investors. The idea of the campaign stemmed from our digital marketing efforts where we noticed that only 17% of our audience were women, an untapped investor base that EFG Hermes Kenya could support to invest in the Nairobi Securities Exchange through the EFG Hermes One Kenya App. As at now, the #SheMakesMoneyMoves had garnered cumulative impressions of 4+ Million impressions on social media, in the three months it has been running. More women are engaging with our content and seeking financial advice on how to grow their wealth.

The Impact

• The launch of the EFG Hermes One Kenya App, received positive coverage from leading dailies, radio stations, and online portals.
• This is a current client whose engagement with us began in 2021, and since we began, we have grown their social media platforms exponentially by more than 500% in the half of 2022.
• The launch of the EFG Hermes One App in Kenya showed EFG Hermes Kenya’s commitment to onboarding retail investors on the NSE while maintaining its leading position amongst institutional Investors.
• Through our content, we have grown a significant following on our social media platforms and maintained engagement and directed traffic to the EFG Hermes Kenya website and blog.
• The content videos and thought leadership blogs have bolstered EFG Hermes Kenya’s position as a thought leader. Our content has been quoted with authority in leading Kenyan publications such as The Business Daily.
• Advised and developed wireframe formats for the Kenya website.