CrossBoundary
58061
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CrossBoundary

Challenge

CBG wanted to raise brand awareness, elevate its business development efforts and position CrossBoundary Energy Access as Africa’s first successful blended project finance facility for solar Mini-grids. 

Our work

  • We proposed the idea to exclusively pitch to NextBillion. 
  • Pitched the Mini-grid Innovation Lab Prototypes to NextBillion as part of their “New Frontiers in Renewable Energy” Series, Tariff reduction, Appliance financing and Predicting consumption. 
  • We drafted and posted the accompanying social media messages. 

Impact 

  • The press release was covered by credible media including Africa Capital Digest, Africa Private Equity, Afrik21, Alt Africa, PV Magazine, and PV Tech amongst others. 
  • The tariff reduction blog received 3,067 coverage views. 
  • The appliance prototype recorded the highest number of coverage views and social shares and was voted the 3rdmost influential blog of 2019. 
  • CBEA’s first transaction with PowerGen had an online reach of 281,000. 
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