M-KOPA

Back in 2013, M-KOPA was the first company to commercialise pay-as-you-go solar systems for low-income consumers.

The challenge back then was two-fold; how do we establish this new category and how do we help M-KOPA scale its customer base?

The challenges evolved as the company scaled – they included building out the product offer, differentiation from emerging competitors and supporting organisational growth.

Our Solution

• We advised M-KOPA for +7 years on a range of growth and reputation programmes.
• Long-term strategy to give a global voice and agency to low-income households in Africa, who are upgrading lives and livelihoods by through productive energy and technology assets.
• Built and managed the press office.
• Devised and managed a range of paid media campaigns and customer promotions.
• Trained the customer service team on digital customer service.

The Impact

• Helped establish M-KOPA as one of Africa’s leading technology innovators.
• Attracting over 1 million customers and over US$200 million in investment.

Awards

• 2019 Gold Shared Value Loeries
• 2016 Global Top 50 Campaign Sabre
• 2014 PRSK Media Campaign of the Year.