Ministry of Tourism
58045
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Ministry of Tourism

Challenge

The Ministry of Tourism and Wildlife wanted to review its 5-year strategy and launch a new vision for the Tourism sector to the industry stakeholders. 

The aim of the launch event was to: 

  • Bring relevant industry stakeholders together. 
  • Create a platform for interaction. 
  • Develop close industry engagement. 

Our work

  • We produced the Tourism strategy unveil video. 
  • Sourced and managed the event suppliers. 
  • Managed the event livestream on the Magical Kenya YouTube Channel. 
  •  Drafted the event invites and the speaking notes for the key speakers. 
  • Coordinated guest registration, transport to and from the event. 

Impact 

  • Prepared a detailed launch video explaining the four components that would deliver on a new vision for Kenya’s tourism sector. 
  • We organized a series of events to enable the ministry to manage its stakeholder and realise its strategic vision by challenging conventional thinking of the traditional safari product. 
  • Attracted 1200 stakeholders.
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