Ministry of Tourism

The Ministry of Tourism and Wildlife wanted to review its 5-year strategy and launch a new vision for the Tourism sector to the industry stakeholders.

The aim of the launch event was to:

• Bring relevant industry stakeholders together
• Create a platform for interaction.
• Develop close industry engagement

Our Solution

• We produced the Tourism strategy unveil video.
• Sourced and managed the event suppliers.
• Managed the event livestream on the Magical Kenya YouTube Channel.
• Drafted the event invites and the speaking notes for the key speakers.
• Coordinated guest registration, transport to and from the event.

The Impact

• Prepared a detailed launch video explaining the four components that would deliver on a new vision for Kenya’s tourism
• We organized a series of events to enable the ministry to manage its stakeholder and realise its strategic vision by challenging conventional thinking of the traditional safari product.
• Attracted 1200 stakeholders.