Ministry of Tourism
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Ministry of Tourism

The Ministry of Tourism and Wildlife wanted to review its 5-year strategy and launch a new vision for the Tourism sector to the industry stakeholders.


The aim of the launch event was to:
  • Bring relevant industry stakeholders together
  • Create a platform for interaction.
  • Develop close industry engagement


Our Solution


  • We produced the Tourism strategy unveil video.
  • Sourced and managed the event suppliers.
  • Managed the event livestream on the Magical Kenya YouTube Channel.
  • Drafted the event invites and the speaking notes for the key speakers.
  • Coordinated guest registration, transport to and from the event.


The Impact


  • Prepared a detailed launch video explaining the four components that would deliver on a new vision for Kenya’s tourism
  • We organized a series of events to enable the ministry to manage its stakeholder and realise its strategic vision by challenging conventional thinking of the traditional safari product.
  • Attracted 1200 stakeholders.