CrossBoundary

CBG wanted to raise brand awareness, elevate its business development efforts and position CrossBoundary Energy Access as Africa’s first successful blended project finance facility for solar Mini-grids.

Our Solution

• We proposed the idea to exclusively pitch to NextBillion.
• Pitched the Mini-grid Innovation Lab Prototypes to NextBillion as part of their “New Frontiers in Renewable Energy” Series, Tariff reduction, Appliance financing and Predicting consumption.
• We drafted and posted the accompanying social media messages.

The Impact

• The launch of the EFG Hermes One Kenya App, received positive coverage from leading dailies, radio stations, and online portals.
• This is a current client whose engagement with us began in 2021, and since we began, we have grown their social media platforms exponentially by more than 500% in the half of 2022.
• The launch of the EFG Hermes One App in Kenya showed EFG Hermes Kenya’s commitment to onboarding retail investors on the NSE while maintaining its leading position amongst institutional Investors.
• Through our content, we have grown a significant following on our social media platforms and maintained engagement and directed traffic to the EFG Hermes Kenya website and blog.
• The content videos and thought leadership blogs have bolstered EFG Hermes Kenya’s position as a thought leader. Our content has been quoted with authority in leading Kenyan publications such as The Business Daily.
• Advised and developed wireframe formats for the Kenya website.