Flame Tree Group
58039
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Flame Tree Group

Challenge

In 2014 Flame Tree Group was an unknown entity looking to list on the Nairobi Security Exchange. It is the company behind some of Kenya’s well-known indigenous brands, including ZOE and Roto Tanks.  

The challenge was to build investor awareness of the diversified group and drive positive commentary up to and after its listing.

Our work

  • We developed a comprehensive positioning and verbal identity for the group and trained key spokespeople.  
  • Coordinated all media and digital communications pre, during and post launch.  
  • Retained to support the group’s share price with ongoing communications around product diversification and acquisitions.  

Impact 

  • Positive tier one media and business awards for the group.  
  • The initial offer was fully subscribed. 
  • The share price remained stable over the period
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