DTB

DTB has traditionally been deliberately discreet in its approach to proactive PR. Nonetheless, the media environment has become crowded in Kenya and internationally with the banking sector, lenders and development players vying for exposure.

DTB wanted to improve its share of voice to support key business objectives and help its investors meet their own reputational and business goals, starting with a communications campaign.

Our Solution

• We were engaged on a 2-year retainer for strategic communications and digital.
• Built awareness of on-going activities using digital as the main platform.
• Engaged stakeholders and drove talk ability around key events associated with DTB.
• Built a memorable and home-grown campaign that brought DTB’s brand positioning of ‘Achieve More’ to life.
• Developed selection criteria and suggested awards for participation for 2014–2015.

The Impact

• Achieved media coverage across all main media channels.
• DTB CEO got interviewed by Business Daily- Top story of the week online.
• Delivered on content write up for Annual Report PR pages.

Awards

•  Best Bank in Customer Satisfaction at The Banking Awards 2014.