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    • Ministry of Tourism
    57646
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    Ministry of Tourism

    The Ministry of Tourism and Wildlife wanted to review its 5-year strategy and launch a new vision for the Tourism sector to the industry stakeholders.

     

    The aim of the launch event was to:
    • Bring relevant industry stakeholders together
    • Create a platform for interaction.
    • Develop close industry engagement

     

    Our Solution

     

    • We produced the Tourism strategy unveil video.
    • Sourced and managed the event suppliers.
    • Managed the event livestream on the Magical Kenya YouTube Channel.
    • Drafted the event invites and the speaking notes for the key speakers.
    • Coordinated guest registration, transport to and from the event.

     

    The Impact

     

    • Prepared a detailed launch video explaining the four components that would deliver on a new vision for Kenya’s tourism
    • We organized a series of events to enable the ministry to manage its stakeholder and realise its strategic vision by challenging conventional thinking of the traditional safari product.
    • Attracted 1200 stakeholders.
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